A trailer for a movie called Super 8 being shown before Iron Man 2 is the latest “viral” marketing maneuver from JJ Abrams. I usually find this kind of marketing fun, but this is kind of annoying. Tell me what you’re about, or get out of my face. Take it away, Twitchfilm:
We’re running a trailer for a secret new movie in front of Iron Man 2 but we can’t tell you anything about it because it’s a secret. You hear me? It’s a SECRET! JJ Abrams made a NEW, SECRET MOVIE that we CAN’T TELL YOU ANYTHING ABOUT! So don’t even ask. It’s called Super 8. Tell your friends.
Predictably the interweb has been all abuzz with speculation that this is some sort of Cloverfield prequel or sequel – speculation Abrams denies, incidentally – as this non-news spirals all over the place. And I think that’s the bit that bugs me. The lack of news has itself become the news, a fact that the producers and PR people are very cynically – and expertly – playing on. Me, I just figure that if your movie is any good you should just go ahead and show me part of it and then I’ll get excited about what actually exists instead of what doesn’t.
[via: Fuenf Filmfreunde & FilmAddicts]
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