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Summary: Octave (Dujardin) is a succesful publicist working in the hippest advertisement company in Paris. His life is a collection of hedonistic and excessive parties. He's the one who wears the latest clothes from the big brands before even they come out. His life on the edge comes to a screeching halt when he leaves his girlfriend who was pregnant and gets hospitalized from overdose. From then on, he begins to view his life differently, but the advertisement world he lives in is still the same.
It certainly reminds Fight Club but more hipster-exclusive (while Fight Club worked for average spectators and hipsters). It's fine artistically, but everything else looks horrible to me: story, actors, the stupid both endings (TWO different endings in the same movie, and both horrible? Dissapointing ending record!). Probably just the satire didn't work for me, everything looks so 'over-' that appears childish and boring.
Just amazing! What a story... and a great eye-opener to see how much you're influenced by commercials... and what an ending! :D Love the main actor & the clever scenes a la Fightclub or Cashback.
The most visually stunning movie I've seen. I had to watch it twice because I couldn't pay attention to the subtitles the first time. I was too busy admiring how it was shot.
Very present-day, hip, cool, all in all 21th century movie with a message that speacs out to all of us wannabe-idealist consumers. Everyone knows advertising is bull shit and yet we swallow with no argue. Kounen's black comedy is really an anti-commericial in camouflage and a damn affective as one.
A fun story till the end yes, but the story went crazy after some point. Neither of the endings are satisfactory on their own and they don't make sense together, so that was a little disappointing. Still a really good watch and very well directed and acted. -5 for the ending though.