It's a really neat concept, about the insanity, hypocrisy, and cannibalistic nature of "celebrity" and "celebrity journalism", (also very applicable to sports). However, the execution is wildly uneven, and a good 25-30 minutes of this 78 minute picture, in the beginning and end portions, felt totally extraneous, just stretching out the time. Still, there were some neat, unexpected, subtle touches here. At the very least, it's a highly entertaining little meta documentary.