Even when you look past its hyper-macho posturing, it's little more than a facile, liberal critique of consumerism which lacks the chutzpah to go for the jugular. The film is so worried about Ikea end-tables and underwear ads that it doesn't even mention class, which is a sign that your little "anti-capitalist" movie stinks. The best part is when Durden assaults a worker and threatens to kill him unless he "bootstraps" his way out of the social relationship that is capitalism. That's so Raven.

I understand the appeal of the movie, but the appeal looks like a dumb tattooed prostitute to me.

SPOILER:Maybe it is genial on the movie-everybody likes it from different reason. Even primitive fascists love it as cult movie.I do not understand why so many people take it as if it portraits real events. IMHO:Almost everything shown in the movie happened in the head of schizofrenic man. As Tyler Durden was his "negative to ego", Marla was his "female part")- or shadow and anima in jungian terminology. All the fight is just masochism. And all the "social movement" happened just in his head...