really interesting.

"You have a couple choices. One choice is to allow yourself to be co-opted a little bit. You dip your toe in the water. Pretty soon you're putting your foot in the water. Pretty soon you're swimming. And you don't think you're changing. You just say 'okay I'll do a little more'...you end up swimming. That's what they're anticipating. The other option is to resist. And maybe end up in Montana, you know, growing your own food."

"Morgan Spurlock sets out to fund his movie about product placement entirely through product placement, turning the entire film into the story of its own creation." - Jesse Cataldo

Spurlock's documentaries have always been on the light and American side things and his latest endeavour gives us a look at product placement throughout media. He does so brilliantly without spoon feeding you what to think or not to. Spurlock himself has always been a charismatic character and only serves to make it even more enjoyable. Normally documentaries can be quite a dry and banal experience but there are plenty of laughts to be had during The Greatest Movie ever sold. Go watch it!

Kind of interesting. I would have liked to have learned more of the history and actual state of product placement, it's not really discussed all that much. This kind of film-making is pretty much the culmination of the "artist-as-subject" style documentaries made popular by Michael Moore. This movie certainly would have benifited from taking a step back from itself.

Message-wise this ain't Naomi Klein, but the concept is brilliant and the implementation lives up to it. It's a real fun doc to watch as you're constant second-guessing Spurlock's motivations (as in, are they his own?)

A meta-film if ever there was one, The Greatest Movie Ever Sold is a making-of documentary about itself. The premise is so annoyingly clever that it takes the focus away from the disturbing message of the film. Takes up lots of important issues on commercialization, but mostly laughs them away. Subtle and never preachy.

I think the movie will appeal to those who don't really look at marketing as the evil that I already thought it was. It doesn't really tell you a whole lot, in depth, but then I'm not sure what it could really tell you anyway. It goes out to show how marketers think, and I already believed that marketing is a misuse of intelligence (though arguably necessary in this fucked up society). I'm kind of ranting, sorry, the movie was decent, not great. Maybe a stepping stone to something more.

Not as hard-hitting as Supersize Me, but entertaining nonetheless. Marketing isn't going anywhere, and an all-out attack on the concept would have been filed away as another angry-man's documentary. By "selling out," Spurlock shows us a process that goes on every day, and lets us make our own decision on whether or not that's acceptable.

I get the whole meta general concept but it still failed to entertain or enlighten enough to be good.

The film defeats its own message by 'buying in/ selling out'

Spurlock throws himself into yet another intruiging situation while continuing to bring his dry-wit and magnetic every-man qualities that make him so likable. It has trouble reaching the same levels as "Super Size Me" despite how much advertising comes to effect just as many if not more first world people as McDonald's food did. Minor brainwashing just doesn't bother people as much as something that could potentially shorten your life like food that is horrible for you.

"As a fast food pitchwoman once asked, 'where's the beef?"

Great film. Classic Morgan Spurlock. It was a lot of fun seeing the processes behind how this was done. Loved the suit!

The problem here is the lack of content. It's a great idea, and there's some great scenes here, but this wasn't really fleshed out.

I enjoyed the scenes with Ralph Nader, Noam Chomsky, and Quentin Tarantino, but for the most part Spurlock's documentary was lacking in content. What was provided was pretty insightful, but also quite repetitive.

The premise is rather interesting, but when first introduced it never get's anywhere...

A very fun documentary. Interesting concept, and I thought it worked pretty well. Some of the advertising even worked. I didn't know how much mainstream movies really advertised, although sometimes it's quite obvious. I don't really think advertising is such a bad thing like some people. It serves a purpose.

Throughout this I kept thinking "oh man this is a great concept, oh man this is so funny, oh man these brands are so cool for signing onto this". But in the end it felt like a very cobbled-together production, which was missing an essential point, like a joke with a great buildup but with a rushed, confusing and slightly out of place punchline. The "fake" ads scattered throughout it are a blast though.

O.K. good thinking - let's show the rich and dumb just how much they'r rich and dumb! But, dear Morgan Spurlock, I am not interested in how cool you look drinking Pom and making fun of mane N tail. This could be summed up in 5 minuets and be a very interesting experiment, in Youtube. Instead, it makes one of the most disappointingmovies ever sold.

Advertising has become such a part of our culture that a film officially titled "POM Wonderful Presents The Greatest Movie Ever Sold" isn't that preposterous. Morgan Spurlock manages to pull off the delicate balance of showing the underbelly of marketing, while shilling for a number of companies throughout. The best parts come when Spurlock sells to people without them even realizing. A bottle of POM here, a stick of Ban deodorant there, all while they're criticizing the entire process.