Lucy Gallant

An unusually matronly Jane Wyman plays the title character in Lucy Gallant. Adapted from a novel by Margaret Cousins, the story concerns the efforts by Lucy Gallant to make the wide-open spaces of Texas a mecca for High Fashion. Jilted at the altar, Lucy retreats to a booming oil town, where she courageously opens up a gown shop. Rancher Casey Cole (Charlton Heston) is disdainful of "working women", but he never hides the fact that he's madly in love with Lucy... (allmovie.com)