Red Penguins

In 1991, right after the collapse of the Soviet Union, the ownership group from the NHL’s Pittsburgh Penguins planted a seed of capitalism in Russia by taking an ownership stake in Red Army hockey club. An American marketing whizz, Steve Warshaw was sent to Russia with a task to resurrect and transform the hockey team into the greatest show in Moscow. The results of this effort were bizarre, but the strategy worked. However, not everyone was satisfied with the change! (stockholmfilmfestival.se