SX-70

The film begins with a "cold open," an introduction to the ideology of photography. Then, we are introduced to the camera itself and some of the things for which it can be used. Next, a simple tutorial boasting innovative design. The fourth part features an explanation of how the camera works, with a detailed look inside the SX-70. The film concludes with narration describing how the SX-70 encompasses the ideologies of photography, whilst we view the cameras being put together, then enjoyed.