The Greatest Movie Ever Sold

Message-wise this ain't Naomi Klein, but the concept is brilliant and the implementation lives up to it. It's a real fun doc to watch as you're constant second-guessing Spurlock's motivations (as in, are they his own?)

Morgan Spurlock is always great fun, but fun is also the only thing this movie produces. It has a great concept, and it's really entertaining to watch as this meta-film unfolds, but unlike his more famous documentaries, it doesn't really seem to reach any point or conclusion. It merely shines a light at the grotesqueness of the advertising industry in America, but doesn't go deeper. Entertaining, but not the best documentary and certainly not the best Morgan Spurlock-headed documentary

really interesting.

A fantastic look at the ever-visible nature of advertisement, shown in an amusingly self-referential and transparent style.

"As a fast food pitchwoman once asked, 'where's the beef?"