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The Greatest Movie Ever Sold

The Greatest Movie Ever Sold

2011
Comedy, Documentary
1h 30m
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement
Your probable score
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The Greatest Movie Ever Sold

2011
Comedy, Documentary
1h 30m
Your probable score
Avg Percentile 43.36% from 378 total ratings

Ratings & Reviews

(377)
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Rated 11 Aug 2011
65
41st
The problem here is the lack of content. It's a great idea, and there's some great scenes here, but this wasn't really fleshed out.
Rated 21 Apr 2012
56
26th
I love Morgan Spurlock as a person, but he's just not a good documentarian. He comes up with some great ideas, and this is probably the best subject of any of his films. Unfortunately, he doesn't have the filmmaking talent to tease out the subject or present it in a way that is more interesting than the material he is given. I really would like for him to collaborate with better filmmakers and editors to make something special.
Rated 01 Aug 2012
4
35th
Starts out promising but by the end I was just begging for it to end. Cool idea just executed poorly imo. The most impressive part is who he got to participate, Trump and Chomsky. It just never goes anywhere and the best parts weren't even documentary related, the fake commercials throughout. Not worth seeing but not completely terrible
Rated 21 Jan 2012
65
29th
Kind of interesting. I would have liked to have learned more of the history and actual state of product placement, it's not really discussed all that much. This kind of film-making is pretty much the culmination of the "artist-as-subject" style documentaries made popular by Michael Moore. This movie certainly would have benifited from taking a step back from itself.
Rated 02 May 2011
100
99th
Advertising has become such a part of our culture that a film officially titled "POM Wonderful Presents The Greatest Movie Ever Sold" isn't that preposterous. Morgan Spurlock manages to pull off the delicate balance of showing the underbelly of marketing, while shilling for a number of companies throughout. The best parts come when Spurlock sells to people without them even realizing. A bottle of POM here, a stick of Ban deodorant there, all while they're criticizing the entire process.
Rated 17 Aug 2011
70
75th
Not as hard-hitting as Supersize Me, but entertaining nonetheless. Marketing isn't going anywhere, and an all-out attack on the concept would have been filed away as another angry-man's documentary. By "selling out," Spurlock shows us a process that goes on every day, and lets us make our own decision on whether or not that's acceptable.
Rated 18 Aug 2012
70
35th
Morgan Spurlock is always great fun, but fun is also the only thing this movie produces. It has a great concept, and it's really entertaining to watch as this meta-film unfolds, but unlike his more famous documentaries, it doesn't really seem to reach any point or conclusion. It merely shines a light at the grotesqueness of the advertising industry in America, but doesn't go deeper. Entertaining, but not the best documentary and certainly not the best Morgan Spurlock-headed documentary
Rated 04 Oct 2011
30
15th
The premise is rather interesting, but when first introduced it never get's anywhere...
Rated 31 May 2011
20
16th
"As a fast food pitchwoman once asked, 'where's the beef?"
Rated 16 Aug 2011
64
35th
I get the whole meta general concept but it still failed to entertain or enlighten enough to be good.
Rated 07 Dec 2011
75
66th
Spurlock's documentaries have always been on the light and American side things and his latest endeavour gives us a look at product placement throughout media. He does so brilliantly without spoon feeding you what to think or not to. Spurlock himself has always been a charismatic character and only serves to make it even more enjoyable. Normally documentaries can be quite a dry and banal experience but there are plenty of laughts to be had during The Greatest Movie ever sold. Go watch it!
Rated 17 Aug 2011
63
26th
I think the movie will appeal to those who don't really look at marketing as the evil that I already thought it was. It doesn't really tell you a whole lot, in depth, but then I'm not sure what it could really tell you anyway. It goes out to show how marketers think, and I already believed that marketing is a misuse of intelligence (though arguably necessary in this fucked up society). I'm kind of ranting, sorry, the movie was decent, not great. Maybe a stepping stone to something more.
Rated 16 Aug 2012
53
35th
Not as eye-opening or provocative as it wants to be.
Rated 27 Aug 2012
45
21st
Interesting concept as such. Wether or not Spurlock succeeds in shining an amusing light on product placement or if he turns into a corporate whore I cannot say. But what really sticks with you after this film is how much better than Minute Maid POM juice is. The film has some other fine points beside that but that's just the one thing that stuck. For more clear communication on the horrors of advertising see instead: http://www.youtube.com/watch?v=gDW_Hj2K0wo
Rated 15 Apr 2013
60
40th
A fun watch but something was missing, don't know what. Still enjoyed it a lot, and couldn't believe how he got all those sponsors. Spurlock always makes fun documentaries.
Rated 26 Jun 2012
85
89th
This is a very funny documentary, it is a really interesting idea. The director Morgan Spurlock takes a look at product placement in films among other things. I would recommend this highly entertaining film.
Rated 16 Apr 2012
87
76th
Message-wise this ain't Naomi Klein, but the concept is brilliant and the implementation lives up to it. It's a real fun doc to watch as you're constant second-guessing Spurlock's motivations (as in, are they his own?)
Rated 16 Mar 2013
70
61st
Not quite at Michael Moore levels of story-telling, intrigue and quality, but I enjoyed watching Spurlock expose some of the behind-the-scenes of product placement.
Rated 20 Nov 2011
20
41st
"Morgan Spurlock sets out to fund his movie about product placement entirely through product placement, turning the entire film into the story of its own creation." - Jesse Cataldo
Rated 06 Sep 2012
69
37th
Brings focus to what we all know. What I like abut Spurlock is his non-aggressive way of doing documentaries but still manages to make some interesting points.
Rated 07 Dec 2012
67
25th
Interesting but it really told me nothing new - except of course that there's a juice called POM which is apparently better than most other juices!
Rated 29 Aug 2011
75
67th
Spurlock throws himself into yet another intruiging situation while continuing to bring his dry-wit and magnetic every-man qualities that make him so likable. It has trouble reaching the same levels as "Super Size Me" despite how much advertising comes to effect just as many if not more first world people as McDonald's food did. Minor brainwashing just doesn't bother people as much as something that could potentially shorten your life like food that is horrible for you.
Rated 14 May 2011
90
96th
Great film. Classic Morgan Spurlock. It was a lot of fun seeing the processes behind how this was done. Loved the suit!
Rated 02 Sep 2011
25
26th
O.K. good thinking - let's show the rich and dumb just how much they'r rich and dumb! But, dear Morgan Spurlock, I am not interested in how cool you look drinking Pom and making fun of mane N tail. This could be summed up in 5 minuets and be a very interesting experiment, in Youtube. Instead, it makes one of the most disappointingmovies ever sold.
Rated 28 May 2013
60
71st
The main gimmick here (Spurlock making a doc on product placement by finding product placements to fund the doc) gives this an angle while still retaining a fair overview on the subject, although I suspect more could have been gained from a simpler investigative approach. The short snippets of some interviewees (Tarantino, Trump, etc.) are also frustrating as there must've been more good stuff chopped in the edit. Still, it's a light, easy watch that takes up less than 90 minutes of your time.
Rated 28 Dec 2011
85
81st
really interesting.
Rated 09 Feb 2015
90
82nd
A fantastic look at the ever-visible nature of advertisement, shown in an amusingly self-referential and transparent style.
Rated 16 Apr 2013
50
24th
Not really a documentary that makes you any smarter :)
Rated 18 Aug 2012
35
19th
A sell-out.
Rated 31 Aug 2011
6
27th
I enjoyed the scenes with Ralph Nader, Noam Chomsky, and Quentin Tarantino, but for the most part Spurlock's documentary was lacking in content. What was provided was pretty insightful, but also quite repetitive.
Rated 23 Sep 2011
50
38th
Throughout this I kept thinking "oh man this is a great concept, oh man this is so funny, oh man these brands are so cool for signing onto this". But in the end it felt like a very cobbled-together production, which was missing an essential point, like a joke with a great buildup but with a rushed, confusing and slightly out of place punchline. The "fake" ads scattered throughout it are a blast though.
Rated 14 Aug 2011
2
59th
The film defeats its own message by 'buying in/ selling out'
Rated 01 Oct 2011
80
64th
A very fun documentary. Interesting concept, and I thought it worked pretty well. Some of the advertising even worked. I didn't know how much mainstream movies really advertised, although sometimes it's quite obvious. I don't really think advertising is such a bad thing like some people. It serves a purpose.
Rated 06 Jan 2012
55
50th
"You have a couple choices. One choice is to allow yourself to be co-opted a little bit. You dip your toe in the water. Pretty soon you're putting your foot in the water. Pretty soon you're swimming. And you don't think you're changing. You just say 'okay I'll do a little more'...you end up swimming. That's what they're anticipating. The other option is to resist. And maybe end up in Montana, you know, growing your own food."
Rated 23 Jul 2018
20
4th
I didn't learn anything, the concept was shallow. Wanted to like this due to good reviews and Morgan Spurlock. Instead got a meandering version of Borat or a SBC movie.
Rated 06 Aug 2021
70
45th
8?How interesting a documentary can be made this way! /San Paulo, a city without commercials.

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