Bess Myerson

Four celebrity panelists try to guess an unknown-to-them secret, which the contestant (or sometimes group of contestants) whispered in the host's ear; the secret was always shown to the television and studio audience. Each panelist has one 30-second period to ask questions that will help them try to guess the secret.

Guests who have the same name as famous persons, fictional characters, or things, are quizzed by celebrity panelists who try to determine their name. Each panelist has ten questions; if they fail, they have to give the guest a check for a small amount. A famous person also visits with a secret wish that the panelists guess.