Kristina Brändén Whitaker

We follow the young couple André and Vera, who have been given the opportunity to air their start-up idea in a highly regarded pitch competition. Just before the competition, Vera tries hypnotherapy to quit smoking, an experience that comes with an unexpected side effect.

Eleni, a new mother forced to return to work too soon, frantically pumps breast milk in the staff toilets. Poignant and compellingly performed, the film’s vignettes are punctuated with animated sequences, inventively exposing the dehumanising and absurdly wasteful effects of capitalism. And yet, beyond the store, an ever-growing ‘underclass’ offers a sense of hope through sustainability and true community.