The Dunphys and Pritchetts are competing when Luke decided his best shot at getting into college is to win the senior class president election against Manny. The election seems much more important to Jay, Gloria, and Claire, though. Now that Haley has started her own promotion business, Phil introduces her to Merv Schechter, a marketing guru. When Cam finds out his star football player is moving, he does everything in his power to keep him, which means a crowded situation at home.