Autumn is the season for reading. Foreigners are surprised that Japanese books are so cheap that they can be bought for the price of a cup of coffee. Book covers hide what you're reading and are a part of a culture of taking good care of books. High-quality paper and having many pictures in guidebooks is unique to Japan. We rediscover the world of books that Japanese people think is a matter of course from the perspective of foreigners.

Japanese cuisine has taken the world by storm. What's especially becoming increasingly popular is chicken dishes. Both karaage and yakitori made it in a ranking of the top 10 Japanese dishes that foreigners like. Unlike sushi and ramen, it seems like chicken is just grilled or deep fried, but they are very popular among foreigners. There are chicken dishes around the world, so what is it about Japanese chicken dishes that captivate foreigners? How are they different from chicken dishes overseas?

Japan has created a wide variety of fermented foods, from traditional seasonings that have many local flavors such as soy sauce, miso and fish sauce to over 3,000 kinds of pickles. "Fermentation girls" who dearly love fermented foods for beauty and health have emerged. Foreigners get excited over the smells that you need to get accustomed to, solid umami, and intense acidity. We investigate the fermentation culture of Japan.

So opening ceremonies, exhibitions, shops, Common to these gifts, "flower." How to be admired simply because it is Japan there are four seasons of "flower", how fun. How is this different from the sense of Europe, Asia, Oceania for "flower"? I pick up and festival of flowers there is a history of more than 100 years, and flowers that are produced in cultivation technology of world-class, Japanese indispensable throughout the life the "flower."

There are 50 kinds of bottled green tea sold in Japan. It features some of the shops and cafes that specialize in green tea and appeal to different generations of Japanese. Also, it showed some techniques for making it less bitter. In addition, it showed the skillful use of tea grounds in steamed rice, tea ground and corn tempura, and cleaning. There are matcha sweets including ice cream and candy. Akita prefecture specializes in cherry bark tea canisters.

Along with samurai and ninja, Japanese swords are very popular around the world. Even in Japan, sword fans mainly composed of young women are quickly increasing due to a game in which famous swords are personified. The female fans, who are called sword fan girls, visit museums and art museums, and sword exhibitions and events are packed full. Many foreigners visit Japan just to see swords. Why are people fascinated with swords? We investigate their appeals.

The theme is "Moving." Convenient and easy-to-use useful goods are featured. Also, a close look at the professional work of moving very delicate fish! How do foreigners view a family home abandoned?

Onsen are popular even among foreign tourists. Nowadays onsen districts around Japan and day-trip onsen and Sento near Tokyo are full of foreigners. Our foreign guests report on the appeals of the latest super Sento and secret onsen deep in the mountains. What do they think is cool about Japanese onsen? We excavate cools of onsen that further spread the appeals of Japan to the world.

Rural areas are being revitalized and regaining their splendor. The reasons are "furusato" tax payments, people moving there and apartment complex revitalization projects. Such things are attracting the attention of young people and foreigners. Why do things related to revitalization become popular? In fact, the true goodness of Japan that finds value in old things is hidden there. We investigate differences between cultures through various examples of regional revitalization.

Foreigners say that fruit sandwiches are inconceivable and sandwiching side dishes between bread is strange. However, people who become hooked on cutlet sandwiches once they eat them are rapidly increasing. What's the aesthetic of Moedan sandwiches that are particular about the beauty of cross sections? Following ramen, sushi, and tempura, will they see a boom that spreads to the world? We investigate the cools of Japan's sandwiches.

Healthy meals in which vegetables are central are popular in the West, where lifestyle related diseases are becoming more serious. What's receiving attention amid such circumstances is Buddhist cuisine. Japan's Buddhist cuisine is attracting attention coupled with the Japanese food boom and the popularity of tourism in Japan. We uncover the appeals of Japan's Buddhist cuisine from the perspective of foreigners.

What Westerners feel about Japanese food is that there are many sweet dishes. It is rare to use so much sugar for cooking main dishes in the West. Is the Japanese people's commitment to the complex sweetness of using several types of sugar cool? An Assortment of fashionable sugar goods and traditional "Kinkato" figurines used as gifts for weddings and celebrations is shown. "Why do you give everyday goods as gifts?" Also, we are introduced to how Japanese traditional sugar "Wasanbon" is made.

Tying is a culture that is unique to Japan; beauty and prayers are created just by tying one piece of string. Foreigners are surprised that it is alive and well in modern society. Even today, things are tied for clothing, food, housing, martial arts, sumo, and gifts for ceremonial occasions. From the beautiful Mizuhiki to obi knots, which continue to evolve even today, and the rope-work skills of "modern ninja" firemen that are extolled overseas. Our foreign guests search for cools in Japanese t