CMonster wrote:As a general rule of thumb, we hate movies like Transformers, but audiences eat that shit up and ask for a second helping.
You also shouldn't think of the audience as a singular, monolithic mass of (stupid) people. If you want an explanation for the success of movies like Transformers, then it's mass culture's general beliefs being exploited (and propagated) by the studio system. The audience that made those movies a success isn't the same audience that made stuff like Inception, Toy Story, or Alice in Wonderland a success.
When I said listen to the audience, I mean listen to a wide range of people, and determine for yourself whose opinions are relevant and informed. CMonster is right that criticker is unique, and has less mainstream tastes in general, so take that into account when listening to us.